I was the sole copywriter and UX writer supporting Gladly. I partnered with PMMs to write copy for multichannel campaigns, including ads, web copy, GTM messaging, emails. Working with an UX designer, I optimized and wrote UX microcopy. I also collaborated with our event and customer marketing managers on refreshing customer storytelling, writing customer stories, customer webinar scripts, and helping to launch Gladly’s first-ever user conference.
I refreshed the product copy to speak to users like humans.
Left side is BEFORE, right side is AFTER