As a Sr. Content Marketing Manager and Copywriter, I partnered with PMMs to create multichannel campaign content, including customer stories, ebooks, web copy, sales assets, email copy, and GTM messaging. I also scaled cross-functional collaboration and content production, developing creative brief templates.
Working with the FINS industry marketing manager, I wrote the copy for this bottom-of-the-funnel piece of content to educate prospects on why Fintech customers choose Twilio. Read the whole asset!
Working with the Healthcare industry marketing manager, I wrote the copy for this ebook all about how healthcare providers can improve the patient experience. Read the full asset!
Based on survey responses from over 500 Twilio customers, I wrote the copy for this ebook that describes how customers use Twilio to foster customer loyalty through multichannel engagement. Read the full asset!
I helped launch Twilio’s blog for business buyers (now defunct).