As a senior copywriter, I collaborate with PMMs, designers, and campaign managers to create content and copy for full-funnel buyer journeys, including paid ads, email copy, web copy, packaging, e-commerce, presentation copy, and sales assets.
I had the privilege of serving as lead copywriter on this project, shaping both the GTM messaging and the content flow of the page — from what we highlight at the top to how we guide visitors through the story.
To help consumers more easily and quickly make a purchase decision, I helped develop a product match quiz. See the experience.
I worked with a UX designer, site manager, product marketing manager, and engineer to develop this interactive product recommendation tool for eero’s website.
Working with UX researches and product designers, I optimized user flows for eero product setup in the eero app. See more.
I was the lead copywriter for the launch of two eero Wi-Fi 7 products, including eero Pro 7. I wrote copy for product packaging, website copy, ads, emails, social copy, and video scripts, collaborating with a project marketing manager, paid media manager, email specialist, and design team. Explore the product page.
I led the copywriting of eero’s paid media holiday campaign. These assets appeared on paid social channels. With the holiday ads in market in US, CA, and UK on 12/9, we saw orders (+76%), revenue, (+136%) AOV (+35%) and ROAS (+115%) improve.
I led the copywriting of the paid social media campaign for eero’s first-ever outdoor router, eero Outdoor 7.
I was the lead copywriter for the launch of two eero Wi-Fi 7 routers, including eero 7. Working with designers, a product marketing manager, paid media manager, and email specialist, I wrote packaging copy, website copy, email and social copy, and website copy. Explore the eero 7 webpage.