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Gap Inc.

Working with the Senior Digital Editor, I produced feature stories, covering fashion and retail for Gap Inc.'s blog sites, aDressed and DoMore. Highlights include covering a new fashion line debut at Athleta's flagship store in San Francisco and a newly emerging tech trend at New York Fashion Week.

NEW YORK FASHION WEEK TECH BOOM

NEW YORK FASHION WEEK TECH BOOM

"New York Fashion Week was teeming with tech touches, on and off the runways, as designers showcased collections that were noticeably more digitally connected."

TRY-ATHLON AT ATHLETA

TRY-ATHLON AT ATHLETA

"Long before athleisure was the fashion style du jour, Athleta was already challenging itself to make fashionable, functional clothes for the modern woman. Today, Athleta stays true to its muse: the woman who wants activewear that can be worn, from morning to night."