As a Sr. Content Marketing Manager and Copywriter, I helped launch Twilio’s business blog (now defunct) and partnered with Product Marketing Managers and Industry Marketing Managers to create campaign content, including long-form ebooks. I also created brief templates to facilitate cross-functional content production.
Working with the FINS industry marketing manager, I wrote the copy for this bottom-of-the-funnel piece of content to educate prospects on why Fintech customers choose Twilio. Read the whole asset!
Working with the Healthcare industry marketing manager, I wrote the copy for this ebook all about how healthcare providers can improve the patient experience. Read the full asset!
Based on survey responses from over 500 Twilio customers, I wrote the copy for this ebook that describes how customers use Twilio to foster customer loyalty through multichannel engagement. Read the full asset!
I helped launch Twilio’s blog for business buyers (now defunct).