The Hype, an online destination for photography professionals, is the editorial content marketing engine of Smashbox Studios. In collaboration with the Managing Content Editor, I developed and produced a recurring Q&A series, along with feature content covering photographers, the image-making industry and the photography lifestyle for Smashbox Studios' professional creative audience.
"Nearly halfway between San Francisco and Los Angeles, to the west of California’s U.S. Route 101, amidst seaside views, rolling mountains, and secluded beaches, sits The Madonna Inn. Despite the natural beauty of the Central Coast’s scenic environment, it’s the unnatural beauty of the Madonna Inn’s kaleidoscope of kitschy interiors that continues to attract photographers as a dream shoot location."
"In hip-hop, where credibility is currency, Mel is bankrolling a backstory relatable to many of the hip-hop heavyweights he photographs. At the age of sixteen, he joined up with the local gangs and started selling crack and marijuana, transferring to three different high- schools, before dropping out as a sophomore."
"Logan sought out Lomography two years ago and has continued to represent the brand at fashion week ever since. Juan Hoyos, Director of Marketing and Online Media for the North Americas, notes how Logan’s contrarian photographic sensibility perfectly suits the medium and ethos of the analog community. “He’s very good at being selective, but he’s not looking for the perfect shot either.” Logan tends to avoid the runway, preferring instead to capture the candid, off-camera moments of the models, from behind the seams backstage."
"Migrating from her small suburban Texan hometown to Brooklyn, New York, this past spring, Lauren has subsequently shifted the focus of her lens onto a decidedly darker, grittier subject of her metropolitan surroundings. And now, at the age of twenty-two, the cinematic point of view and moody imagery that defines her widely acclaimed portraitures are attracting a new audience that extends far past the prairie land of her backcountry roots."