I was the lead content designer collaborating with designers and PMMs to create a mobile self-assessment experience for Dreamforce attendees to be matched with the best-suited Trailhead curriculum.
The State of Salesforce report summarizes key insights from a global survey of over 2,500 Salesforce customers. This annual report shares how the best companies use Salesforce across IT, Marketing, Sales, and Service. As the lead copywriter, I was responsible for writing the report and all the promotional campaign copy and content. I interviewed PMMs, subject matter experts, and customers, and produced copy for an accompanying microsite and an interactive mobile experience. Take a look at the report!
I was the lead copywriter for OOH ads that included taxi toppers, buses, and more!
I was the field producer and content marketer responsible for writing the script for a multi-part video interview series all about the potential of AI for the Salesforce ecosystem. I managed the communications to obtain interview subjects, coordinated their filming, wrote the interview questions, and wrote all the promotional campaign copy for the distribution of the videos. Watch the trailer!
I wrote the social content to promote IBM’s presence at Interconnect.
I was the lead copywriter for this recruitment campaign.