I supported editorial content, writing thought leadership, adapting webinars and customer stories into blog articles. I also optimized the company glossary, transforming it from top-of-funnel SEO content to late-stage buyer validation content that reinforces alignment and directly influences closed-won revenue.
Achieved top-3 search rankings for 22% of high-value SEO keywords.
I supported talent branding, writing and promoting employee spotlight interviews for the company blog.
Partnering with PMMs, I developed new GTM messaging to refresh solution pages with tighter, snappier copy, SEO keywords, and value-driven benefit statements throughout.