Resource Magazine began as a photography trade publication, printed quarterly. In transitioning into a photography industry and lifestyle magazine that covered daily news and new products for a wider consumer audience, I was responsible for writing feature stories, producing advertorial articles, writing website copy, producing daily blog content, and managing a team of writers, while maintaining a weekly editorial calendar.
Working with an in-house graphic designer, we developed the idea for an infographic that illustrates a cost-benefit assessment for a variety of different creative professional fields. I also researched the data, crunched the numbers, and wrote the copy.
"For those braving the sun-soaked ,sonically-charged full-body experience known as Coachella, you’ll be having the kind of unforgettable time that you may not be able to entirely remember–call it sensory overload. Capturing it all in an equally memorable way, La Sardina Coachella is a limited edition 35mm film Lomography camera that we suspect will become an iconic accessory to the festivities. Custom designed for the “hottest music and arts festival in the United States,” the La Sardina Coachella camera body is etched with a desert scene in homage to the festival’s Indio desert location."
Orlando, Florida has more theme parks and entertainment attractions than anywhere else in the world, earning the nickname, “The Theme Park Capital of the World,” and was the most visited American city in 2009. Just a year later, hoping to change the reputation of Florida’s largest inland city from an amusement park mecca into a cultural magnet, Patrick Kahn founded, Snap! Orlando. Coming from the advertising world, working in agencies between his native France, Chicago, and a decade in Los Angeles, Parisian-born Patrick candidly admits, 'Orlando was not my type of city.'"